Why this brand exists
AI challenged me to rethink where the value really was.
I’ve built websites for fifteen years. When AI arrived, I had the same fear as everyone else. Then I talked to my clients. They never wanted just a website. They wanted a brand that stands out, design that works, a site they can run, and someone who takes care of it.
So I changed how I build, and how I sell. Living with Prompts is where I share all of it.
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01
Build & design fast agentically Claude, ChatGPT, skills and agents instead of design tools and pagebuilders. A completely new workflow, systemized quality.
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02
Sell the value, not the pixels or code Direction, positioning and a result the client is proud of.
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03
Become their digital partner A project fee when they can pay it, a monthly retainer when they can’t.
What clients really pay for
A website is so much more than what you see.
AI can generate the part on the screen in minutes. Clients pay for everything underneath it, and for someone who gets all of it right.
- 01Design & 3D
- 02A CMS they can edit
- 03SEO & speed
- 04Forms & integrations
- 05Strategy & positioning
The Pagebuilder Exit Challenge
The whole new workflow, from a first HTML file to a finished WordPress site. No Figma, no page builder. You keep WordPress, you keep control, and your clients stay happy.
One site, built together, finished in 30 days.
- Week 1: The new AI workflow
- Week 2: Design an HTML prototype
- Week 3: Build it in WordPress
- Week 4: Prepare for launch and hand over
Built from real client work, not just demos.
I've been making websites for 15 years. A lot has changed since I started in Photoshop and Dreamweaver. After a few years Elementor and Figma replaced those. And now everything is shifting towards AI. In that time I’ve made just about every mistake under the sun. That’s what years of experience really are. Learning from many mistakes.
I still do client work and I also make a lot of demos for my tutorials. I believe that’s exactly what keeps me ahead: because my education business pays the bills, I can spend a big part of my week testing new tools and workflows, something most freelancers don't really have the time for.
Real client work tells me what matters. The experiments show me what’s possible.
- 15 years of web design
- 250k+ on YouTube
- 2,000+ students taught